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CPG Branding & Marketing Agency

Good brands deserve
to be household names.

We help ambitious consumer brands find their voice, reach more people, and grow without losing what makes them special.

More than a place on the shelf.
A place in people’s lives.

You’ve made something worth caring about. Let’s give more people a reason to.

Maybe you’re ready for a bigger stage. Maybe your brand has outgrown its look. Or maybe the story, the website, and the marketing aren’t quite pulling together.

Anchour is an independent branding and marketing agency for CPG and consumer brands. We bring strategy, design, digital, and marketing into the same conversation—so every part of your brand can move forward together.

Big ambitions. Good company.

59%
Lift in brand preference
LesserEvil
87%
Increase in digital grocery sales
Kate’s Butter
79%
Decrease in customer acquisition cost
Walden Local
40%
Increase in gross sales
North Spore

We help the good ones win.

Homepage design for Newton Baby featuring the #1 rated breathable crib mattress, with brand messaging focused on sleep safety and health—created by a DTC eCommerce branding agency specializing in baby and parent-focused product websites.

What we do

A good product gets you started. A clear story, distinctive packaging, and the right experience help people choose it. We bring those pieces together for CPG brands ready for what’s next.

From the first impression to the next purchase, we help your brand feel like itself everywhere.

CPG Branding

We help people understand what makes your product special—and why it belongs in their lives. Through positioning, messaging, and visual identity, we build CPG brands with a clear point of view and room to grow.

  • Brand Strategy
  • Brand Messaging
  • Visual Identity
  • Content Strategy
  • Copywriting
  • Tone of Voice
  • Brand Storytelling
  • Brand Guidelines
  • Customer Insights
  • Market Positioning

Websites & eCommerce

Your website should tell your story and make the next step easy. We build Shopify, Shopify Plus, and WordPress experiences that help people explore your products, shop online, or find you in stores.

  • Website Design
  • UI/UX Design
  • Content Strategy
  • Full-Stack Dev
  • Conversion Optimization
  • WordPress Development
  • Shopify Development
  • Mobile Design
  • Analytics Integration
  • Subscription Platforms

Packaging & Creative

We design packaging that feels unmistakably yours and gives people a reason to look closer. Photography, video, and campaign creative carry that same character from the shelf to wherever your customers spend their time.

  • Product Photography
  • Video Production
  • Social Content
  • Marketing Materials
  • Packaging Design
  • Visual Storytelling
  • Interactive Content
  • Lifestyle Photography
  • Campaign Concepts
  • Ad Creatives

CPG Marketing

We deliver growth through performance marketing focused on customer acquisition, retention, and ROAS. Every channel reports clean metrics that ladder to revenue.

  • Marketing Strategy
  • Creative Testing
  • SEO
  • Paid Search
  • Email Marketing
  • SMS Marketing
  • Influencer Marketing
  • Paid Social
  • Retail Media
  • Analytics & Reporting

Designed for results.

Our blend of eCommerce branding, creative, and performance marketing drives qualified traffic, boosts conversions, and grows revenue for high-growth DTC and CPG brands. Based in Maine, built for brands nationwide.

Chart visualizing the dramatic rise in monthly inbound sales from 2020 to 2023 after a digital growth partnership with Anchour, a leading eCommerce and performance marketing agency for DTC brands

Interested in learning more?

“The most impressive thing about Anchour is their focus on action.”

– Scott MacLeod, CMO, Walden Local
Walden Local’s verified Clutch review ↗
Three people sit outside on chairs, laughing and smiling. A Greetings! sticker with a smiley face is in the corner. A food truck and more people are in the background.

GOOD PEOPLE. IN YOUR CORNER.

Big on the work.
Low on the ego.

We’re an independent team of strategists, designers, developers, and marketers based in Maine, working with brands across the country.

We get close to your business, care about the people behind it, and bring the right disciplines together to do the work well. Your next chapter matters to us, too.

Built around your brand’s next chapter.

Experience that runs deep

Our work spans heritage food brands, better-for-you snacks, and plant-based nutrition. We bring that experience to the questions in front of you: what to preserve, what to change, and how to reach more people.

One Partner for All

From brand strategy and Shopify to paid media, email, and SMS, we connect the work under one roof. Your team gets a close creative and marketing partner, with everyone working toward the same goals.

Scale As You Grow

We work alongside your team to tackle what’s next: a new product, a better storefront, or your next stage of growth. You get experienced strategists, creatives, and marketers who understand your brand and stay close to the work.

Maximizing Retention

A first purchase is the beginning of a relationship. We help keep it going through useful content, thoughtful email and SMS, and a brand experience people want to come back to.

Unified Creative

Your packaging, website, and campaigns should feel like they come from the same people. We connect the details while giving each channel the freedom to do its job.

Clear Data, Proven Results

You need marketing that performs and the numbers to prove it. We deliver full transparency, actionable insights, and clean ROI metrics. Your board reporting gets easier.

Product detail page for Newton Baby’s Original Crib Mattress, featuring breathable, washable features and user-centric UX—crafted by a DTC-focused Shopify eCommerce agency with expertise in baby product marketing

Make your next chapter count.

Your next chapter takes more than more ad spend. We bring brand, shopping experience, and marketing into focus to help you reach new customers, earn repeat business, and grow with purpose.

Fast growing. Just like our clients.

Anchour named one of AdWeek’s fastest-growing agencies in America.

Anchour named one of Inc. 5000’s fastest-growing companies in Maine.

Anchour named a Top 3 Branding Agency in the U.S. by Clutch.

Let’s talk.

Interested in working with us? Ready to start a project? If you’re excited, we’re excited. Drop us a line to start a conversation.

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